Media

Birla Sun Life AMC to launch Fixed Term Plan - Series CY & CZ

25th April, 2011

Mumbai: Birla Sun Life Asset Management Company is launching Birla
Sun Life Fixed Term Plan - Series CY and CZ, both are close-ended income schemes.

The FTP Series CY scheme will have a duration of 366 days from and including the date of allotment. The issue opens for subscription on 26th April 2011 and closes on 27th April 2011. The minimum investment amount in the scheme is Rs.5000. The benchmark index of the scheme is CRISIL Short term Bond Fund Index.

The FTP Series CZ scheme will have a duration of 370 days from and including the date of allotment. The issue opens for subscription on 26th April 2011 and closes on 28th April 2011. The minimum investment amount in the scheme is Rs.5000. The benchmark index of the scheme is CRISIL Short term Bond Fund Index.

The schemes seek to generate income by investing in a portfolio of fixed income securities maturing on or before the duration of each scheme.

About Birla Sun Life Asset Management Company Ltd
Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC) is a joint venture between Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, a leading international financial services organisation from Canada.

BSLAMC is the 5th largest asset management company in India with average assets under management of Rs.63,696 crores for the quarter, January - March 2010. An impressive mix of reach through 103 branches, wide range of product offerings across equity, debt, balanced as well as structured asset classes and strong investment performance has helped the Company garner over 2.4 Million investor scheme accounts. Known for its consistent investment performance, BSLAMC has received recognition from various institutes of international repute like Lipper and The Asset Magazine - Hong Kong.

About Aditya Birla Financial Services Group (ABFSG)
The Aditya Birla Financial Services Group (ABFSG) has built a significant presence across its verticals, viz, life insurance, asset management, NBFC, private equity, broking, general insurance advisory services and wealth management and distribution.

The ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its 7 lines of businesses, with about 5.5 million customers manages assets worth US$20 billion approximately and prides itself for having a talent pool of over 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through over 1600 points of presence and about 200,000 channel partners. This allows ABFSG to offer its customers virtually anything other than a savings or current account. With revenue of over US$1.25 billion (in 2009-2010) ABFSG is a significant non bank player.

ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a US$3.5 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$30 billion Indian business house operating in 27 countries across the globe.

About Sun Life Financial Inc
Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2010, the Sun Life Financial group of companies had total assets under management of $455 billion.

For more information please visit www.sunlife.com

Sun Life Financial Inc trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For more details contact:
Nishant Gehlot
M: +91 9702700333
E: nishantgehlot@birlasunlife.com


Statutory Details: Constitution: Birla Sun Life Mutual Fund has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Financial Services Private Limited and Sun Life (India) AMC Investments Inc. [liability restricted to seed corpus of Rs.1 lakh] Trustees: Birla Sun Life Trustee Company Pvt Ltd Investment Manager: Birla Sun Life Asset Management Company Ltd. Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objective of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments.

Birla Sun Life FTP - Series CZ is the name of the Scheme and does not, in any manner, indicate either the quality of the Scheme or its future prospects or returns. Listing of units of the scheme on stock exchange(s) does not necessarily guarantee liquidity and there can be no assurance that an active secondary market for the units will develop or be maintained. Consequently, the Scheme may, depending on the market forces, even quote below its face value / NAV. The Scheme is required to have at a Portfolio level a minimum number of 20 investors and no single investor shall account for more than 25 per cent of its corpus at the time of allotment. In case of non-fulfillment of any one of the aforesaid criteria, the scheme shall be wound up by following the guidelines prescribed by SEBI Investors in the scheme are not being offered any guaranteed/assured returns.

Birla Sun Life FTP - Series CY is the name of the Scheme and does not, in any manner, indicate either the quality of the Scheme or its future prospects or returns. Listing of units of the scheme on stock exchange(s) does not necessarily guarantee liquidity and there can be no assurance that an active secondary market for the units will develop or be maintained. Consequently, the Scheme may, depending on the market forces, even quote below its face value / NAV. The Scheme is required to have at a Portfolio level a minimum number of 20 investors and no single investor shall account for more than 25 per cent of its corpus at the time of allotment. In case of non-fulfillment of any one of the aforesaid criteria, the scheme shall be wound up by following the guidelines prescribed by SEBI Investors in the scheme are not being offered any guaranteed/assured returns. Please refer to the Scheme Information Document(SID)for scheme specific risk factors before investing. Investors should read the Statement of Additional Information(SAI)/Scheme Information Document/ Key Information Memorandum available at Investor Service Centers and with distributors carefully before investing.