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Birla Sun Life Asset Management Company adjudged the 'Best Debt Fund house'

17th January, 2011

Mumbai: Birla Sun Life Asset Management Company Limited (BSLAMC), one of the top five AMCs based on average Assets Under Management (AUM), has been adjudged the 'Best Debt Fund House' at the Outlook Money Awards 2010. BSLAMC was also adjudged the runner up for the 'Best Fund House' award for the year 2010. The fund house was the winner of the 'Best Fund House' award for 2009.

Commenting on the stellar performance of the investment team, Mr. A Balasubramanian, CEO, Birla Sun Life AMC, said, "We are delighted to receive these prestigious awards. The illustrious panel, has recognised our consistent track performance, commitment and the value addition to the investor. The Outlook Money awards are amongst the most prestigious awards for Mutual Funds in India."

Birla Sun Life AMC has received numerous domestic and international recognition for its business as well as investment performance. It was adjudged the best "Asset Management Company, India" by the Asset magazine, Hong Kong, as a part of their Triple A Investment Performance Awards 2010. A recognition that the AMC won for the second year in a row. BSLAMC was also awarded the Best "Mixed Asset Group" at the ET Now Lipper Fund Awards 2010.

Having registered strong growth for consecutive years, BSLAMC today has 104 own branches and over 2.3 million investor scheme accounts. It offers a wide range of investment solutions across asset classes for investors.

About Birla Sun Life Asset Management Company Ltd
Established in 1994, Birla Sun Life Asset Management Company Limited (BSLAMC) is a joint venture between Aditya Birla Group, one of the largest Indian business house and Sun Life Financial Inc, a leading international financial services organisation from Canada.

BSLAMC is the 5th largest asset management company in India with average domestic asset under management of Rs.57,689 crores, for the quarter ended December 31, 2010. An impressive mix of reach through 104 branches, wide range of product offerings across equity, debt, balanced as well as structured asset classes and strong investment performance has helped the Company garner over 2.3 Million investor scheme accounts. Known for its consistent investment performance, BSLAMC has received recognition from various institutes of international repute like Lipper and The Asset Magazine - Hong Kong.

About Aditya Birla Financial Services Group (ABFSG)
The Aditya Birla Financial Services Group (ABFSG) has built a significant presence across its verticals, viz, life insurance, asset management, NBFC, private equity, broking, wealth management and distribution and general insurance advisory services.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company Ltd, Birla Sun Life Asset Management Company Ltd, Aditya Birla Finance Ltd, Aditya Birla Capital Advisors Pvt Ltd, Aditya Birla Money Ltd, Aditya Birla Money Mart Ltd and Aditya Birla Insurance Brokers Ltd.

ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its 7 lines of businesses, with about 5.5 million customers manages assets worth US$20 billion approximately and prides itself for having a talent pool of over 15,000 committed employees. ABFSG has its wings spread across more than 500 cities in India through over 1600 points of presence and about 200,000 channel partners. This allows ABFSG to offer its customers virtually anything other than a savings or current account. With revenue of over US$1.25 billion (in 2009-2010) ABFSG is a significant non bank player.

ABFSG is a part of Aditya Birla Nuvo Ltd (ABNL), a US$3.5 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$29 billion Indian business house operating in 27 countries across the globe.

About Sun Life Financial Inc
Sun Life Financial is a leading international financial services organisation providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of September 30, 2010, the Sun Life Financial group of companies had total assets under management of $455 billion. For more information please visit www.sunlife.com

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For further information contact:
Nishant Gehlot
M: +91 9702700333
E: nishantgehlot@birlasunlife.com

For details on Birla Sun Life Asset Management Company, please visit www.birlasunlife.com

For details on the Asset award, please visit - www.theasset.com

Statutory Details: Constitution: Birla Sun Life Mutual Fund (BSLMF) has been set up as a Trust under the Indian Trust Act, 1882. Sponsors: Aditya Birla Financial Services Private Limited and Sun Life (India) AMC Investments Inc. (liability restricted to seed corpus of Rs.1 Lakh). Trustee: Birla Sun Life Trustee Company Pvt. Ltd. Investment Manager: Birla Sun Life Asset Management Company Ltd.Risk Factors: Mutual Funds and securities investments are subject to market risks and there can be no assurance or guarantee that the objectives of the Scheme will be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme may go up or down depending on the various factors and forces affecting capital markets and money markets. Past performance of the Sponsor / Investment Manager / Mutual Fund does not indicate the future performance of the Schemes and may not necessarily provide a basis of comparison with other investments. The names of the Schemes do not, in any manner, indicate either the quality of the Schemes or their future prospects or returns. Unitholders in the schemes are not being offered any guaranteed/assured returns. Investors should read the Statement of Additional Information / Scheme Information Document/ Key Information Memorandum available at Investor Service Centers and with distributors carefully before investing.