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Aditya Birla Minacs wins Best Operational Excellence Award at the CIOL-Dataquest Enterprise Awards 2010

9th September, 2010

MaxView, Minacs' proprietary business intelligence application, enables stringent process efficiency
 
Bangalore: Aditya Birla Minacs, a global business solutions company, won the Best Operational Excellence Award in the individual category at the CIOL-Dataquest Enterprise Awards 2010, held in Mumbai. Minacs' MaxView Enterprise Dashboard and Business Intelligence innovation shone amongst 90 participants on a number of criteria driving operational excellence.

MaxView enables a single view interface for all processes that Minacs runs for clients. Its graphical dashboards, scorecards and analytical capabilities help identify deficient performers so that targeted coaching on specific areas can be used to optimise every process.

According to the jury, what spoke in favour of Aditya Birla Minacs, among the 90 participants for the CIOL-Dataquest Operational Excellence Award, was the implementation of MaxView helping clients to have a clear real-time snapshot to compare the performance of previous weeks, months and years. MaxView helps both internal business managers as well as clients with a clear real-time snapshot of operations, thereby helping businesses to take smart decisions.

Receiving the award, Mr. Kishore Raveendranathan, Associate Vice President - Information Systems, Aditya Birla Minacs, said, "MaxView's win echoes Minacs' values - an open and transparent system. This helped all our business units identify outliers and ensure maximum operational rigour delivering results constantly. This award reflects the hard work of the global IT team at Minacs who helped build MaxView."

Mr. Milind Godbole, President - Asia Pacific, Aditya Birla Minacs said, "We are very proud to have  received this award for operational excellence from a reputed media house like Cybermedia. Our MaxView innovation creates the capacity for us to design processes that suit the specific requirements of each client, while maintaining a standardisation level that enables sustainable long term advantages for both our operations as well as business management. The right technology enables the balance of personalisation and standardisation of daily activities. Our IT team is helping us to drive this flexibility and enabling us to accommodate any needed scope or scale changes required for agile operations by adapting technology for business intelligence."

Instituted in 2004, the CIOL-Dataquest Enterprise Awards recognise the excellence of CIOs in enabling their organisations become efficient and competitive. Leadership qualities, business-technology understanding, people orientation and performance through pioneering and innovating efforts are the pillars of the awards.

About Aditya Birla Minacs Worldwide Ltd. (Aditya Birla Minacs)

Aditya Birla Minacs is a leading business solutions company that partners with global corporations in the manufacturing, retail, telecom, technology, media and entertainment, banking, insurance, healthcare and public sectors. We leverage years of process, domain and technology expertise to deliver superior business value to clients with our seamless customer lifecycle, marketing, finance and accounting, procurement and IT solutions and services. Sixteen thousand Minacs experts across three continents and 32 centres spanning Canada, Germany, Hungary, India, Jamaica, Philippines, the UK and USA power our solutions through a global delivery model that helps our clients enhance revenues, profitability and customer service. (A subsidiary of Aditya Birla Nuvo Ltd.)

Visit www.minacs.adityabirla.com for more information.

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Certain statements in this release concerning our future growth prospects are forward-looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. We may, from time to time, make additional written and oral forward-looking statements, including statements contained in our filings with the regulators in India and to our reports to shareholders. We do not undertake to update any forward-looking statement that may be made from time to time by us or on our behalf.