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BSL Capital Protection Oriented Fund Series 2 - an attractive investment alternative

26th April, 2010

Capital protection with an opportunity to grow investments

Mumbai: Birla Sun Life Mutual Fund (BSLMF) is offering yet another investment opportunity with the launch of BSL Capital Protection Oriented Fund Series 2 that seeks capital protection by investing in high quality fixed income securities maturing in line with the tenure of the scheme and seeking capital appreciation by investing in equity and equity related instruments.

Mr A Balasubramanian, CEO, BSLAMC, said, "BSL CPOF Series 2 offers traditional bank FD Investors an attractive alternative investment avenue. The fund will employ active, disciplined approach based on thorough research and evaluation of domestic as well as world financial markets so as to attain a global perspective, which will in turn help in achieving the scheme's objective."

The fund intends to invest around 80 per cent of the capital on the debt side in high quality debt instruments. The rest 20 per cent of the capital shall be invested in the equity side and  shall comprise high growth stocks. The fund thus offers investors an opportunity to invest a small portion of their portfolio in equity market with low risk.

BSL CPOF Series 2, has been rated mfAAA (so) by ICRA. The fund offers growth option only with minimum application amount of Rs.5,000 and multiples of Rs.10 thereafter during the new fund offer period. Non-Resident Indians (NRIs), Foreign Institutional Investors (FIIs) and Person of Indian Origins (PIOs) are eligible to invest in the scheme on a full repatriation basis.

BSL CPOF Series 2 is a 36 month close ended fund. The redemption of units shall be allowed only at the maturity of the scheme. However, the fund shall be listed on National Stock Exchange, and investors can buy / sell units of the fund there. The fund shall be open for subscription till May 21, 2010.

About Birla Sun Life Asset Management Company
Established in 1994, Birla Sun Life Asset Management Company (BSLAMC) is a joint venture between Aditya Birla Group, a well known Indian conglomerate and Sun Life Financial Inc, leading international financial services organisation from Canada.

BSLAMC is the 5th largest asset management company in India with an average asset under management of Rs.62,343 crores as on March 31, 2010. An impressive mix of reach through 106 branches, full range of product offerings across equity, debt, balanced and structured asset classes and strong investment performance has helped the Company garner over 2.4 Million investor scheme accounts. Known for its consistent performance, BSLAMC has received recognition from various institutes of international repute like the CRISIL, Lipper, Asian investor Magazine and The Asset Magazine- Hong Kong.

About Aditya Birla Financial Services Group (ABFSG)
The Aditya Birla Financial Services Group (ABFSG) has a significant presence across various verticals, including life insurance, insurance broking, mutual funds, private equity, security based lending, factoring, insurance advisory services, retail broking and distribution of third party products.

The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life Insurance Company, Birla Sun Life Asset Management Company, Aditya Birla Money (erstwhile Apollo Sindhoori Capital Investments), Aditya Birla Money Mart (erstwhile Birla Sun Life Distribution Company), Aditya Birla Finance (erstwhile Birla Global Finance Company), Birla Insurance Advisory & Broking Services and Aditya Birla Capital Advisors.

The ABFSG is committed to being a leader and role model in a broad based and integrated financial services business. Its seven business lines, with over 4.2 million customers manages assets over US$16 billion and prides itself for having a talent pool of over 15,000 committed employees.

ABFSG has its wings spread across more than 500 cities in India through over 1600 branches and over 2 lakh channel partners. This pretty much allows ABFSG to offer its customers virtually anything other than a savings or current account. With over a billion dollar revenue, ABFSG is a significant non bank player and one of the few players who have a top five position in both life insurance and mutual funds.

ABFSG is a part of Aditya Birla Nuvo Limited (ABNL), a US$3 billion conglomerate having leadership position across its manufacturing as well as services sector businesses. ABNL is a part of the Aditya Birla Group, a US$29 billion Indian business house operating in 25 countries across the globe.

About Sun Life Financial Inc
Sun Life Financial is a leading international financial services organisation providing a diverse range of protection and wealth accumulation products and services. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of $375 billion globally.

For Details:
Nishant Gehlot: 9702700333
Email: nishantgehlot@birlasunlife.com

Ashish Samal: 9619107877
Email: ashish.samal@adfactorspr.com

AUM Source: www.amfiindia.com

For further details please visit www.birlasunlife.com