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Birla Sun Life Insurance launches PrimeLife single premium plan

22nd August, 2005

Birla Sun Life Insurance launches PrimeLife single premium plan

Birla Sun Life Insurance (BSLI) today announced the launch of its PrimeLife single premium plan. Commenting on the launch of the product Mr. Nani Javeri, CEO, BSLI said, "There is a convergence in the financial services industry and the life insurance industry must also cater to the varying financial needs of individuals at different stages of their life cycle. We have witnessed a growing preference from one segment in the market for single premium investment plans. PrimeLife is targeted at customers in this market segment".
The PrimeLife single premium plan, besides the simple administration and low underwriting requirements comes with several customer friendly features as detailed below:

  PrimeLife
Entry age Min: 30 days; max: 65 years
Maturity age To age 100 years
Premium term Single pay
Minimum premium Rs. 20,000
Face amount 150 % of the single premium amount


Key benefits of the plan:

A choice of six investment fund options to choose from depending on the customer's risk profile and the flexibility to switch between funds twice a year without any additional cost.
A one-time premium payment with the option to top up the policy fund whenever there are additional savings.
Guaranteed addition in the form of additional units credited at the end of the tenth policy year and every five years thereafter.
High liquidity in the form of partial withdrawals and surrender benefits.
Death benefits, which are favourable at all times to the customer (higher of face amount or policy fund).
About the Aditya Birla Group:
The Aditya Birla Group has a turnover close to Rs. 33, 000 crore (as on 31 March 2005) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units, spanning the south east Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 72,000 employees and has 7 lakh shareholders, with a market capitalisation of Rs.30,500 crore.

Additional information is available at www.adityabirla.com

About Sun Life Financial Inc.
Sun Life Financial Inc. is a leading international financial services organisation providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of 31 December 2004, the Sun Life Financial group of companies had total assets under management of US $ 298 billion.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol "SLF".

Additional information can be found at: www.sunlife.com

For further information kindly contact:
Ms. Anjana Grewal,
Vice President - Marketing and Communication,
Birla Sun Life Insurance Company Limited,
Tel: 022 5678 3333.
E-mail: anjana@birlasunlife.com