Birla Sun Life Insurance launches Classic Life Premier Plan

24th June, 2005

Birla Sun Life Insurance launches Classic Life Premier Plan

Birla Sun Life Insurance (BSLI) today announced the launch of its Classic Life Premier plan.

The plan targeted at the financially more aware customer is a "comprehensive financial plan" which will cater to the varying needs of protection (life Insurance) and investment (building wealth) over the life cycle of an individual.

Speaking on the occasion Mr Nani Javeri, CEO, BSLI, said, "We have consistently enhanced our product range to meet the varying needs of our customers. The Classic Life Premier plan has been devised to address the needs of the financially more aware customers who require more than just life insurance cover from their plans."

The Classic Life Premier plan is available in two variants for maturity ages 75 and 100 years. It is a unit linked plan which works as a comprehensive financial plan and offers customers the following benefits:

  • A choice of five fund options with the flexibility to allocate the premiums in varying proportions into the funds and even switch between the investment options thus creating a fund of their choice based on their life stage and risk profile.
  • An option to top up their policy fund whenever they have additional savings. The minimum amount of top ups will be Rs. 10,000.
  • The plan offers customers further benefits in the form of additional units, which will be credited to the policy fund at the end of the tenth policy year and at the end of every fifth year thereafter.
  • Short pay options for premium payments to suit the customers' income cycle: 3 Pay & 5 Pay in the plan for 75 years and 10 Pay, 15 Pay, 20 Pay in the plan with maturity age of 100 years.
  • There is high liquidity in the form of withdrawals and surrender benefits.
  • A flexibility to change the face amount of the policy depending on the varying need for life insurance.
  • Lower charge structure and tax benefits, which improves returns and makes the plan a good wealth accumulation tool.

BSLI is offering customers a choice of two additional funds with a higher equity component in this plan (five total fund options): Creator and Magnifier. The Creator fund retains an option of investing a maximum of 50 per cent in equities while the Magnifier can have a maximum of 90 per cent in equities. Each of the investment fund options (Protector, Builder & Enhancer) has delivered robust returns to BSLI's policyholders. The returns since inception of the various funds as on 31 May 2005 is given in the table below:

(10% Equity)
(20% Equity)
(35% Equity)
Returns since inception (annualised)

The returns on the funds have consistently outperformed CRISIL benchmarks.

The customers have a choice of three riders to further customize their plan. The riders that can be added to the plan are Term Rider, Accidental Death and Dismemberment, and the Critical Illness range of riders (Critical Illness, Critical Illness Plus, Critical Illness Woman).

About the Aditya Birla Group
The Aditya Birla Group has a turnover exceeding Rs. 28,000 crore (as on 31 March 2004) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units, spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as India's first multinational corporation. The group is anchored by 72,000 employees and has seven lakh shareholders, with an asset base of over Rs.23,000 crore.

Additional information is available at

About Sun Life Financial Inc.
Sun Life Financial Inc. is a leading international financial services organisation providing a diverse range of wealth accumulation and protection products and services to individuals and corporate customers. Tracing its roots back to 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of 31 December 2004, the Sun Life Financial group of companies had total assets under management of USD 298 billion. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under ticker symbol "SLF".

Additional information can be found at:

For further information kindly contact:
Ms. Anjana Grewal,
Vice President - Marketing & Communication,
Birla Sun Life Insurance Company Limited,
Tel: 022-5678 3333.