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Indian Rayon (A division of Aditya Birla Nuvo Limited) brings cutting edge technology in Viscose Filament Yarn to India

17th January, 2014

Tecoya Trend
17 January 2014

Surat: Aditya Birla Nuvo Ltd's (ABNL) division Indian Rayon has brought the unique spool spun yarn technology for manufacturing high quality super fine denier viscose filament yarn (VFY) for its unit based in Gujarat from Enka GmbH and Co., Germany.

The Company can now produce and market products from the imported machines under the Enka brand in India. The uniqueness of this technology is its capability of manufacturing superfine deniers, which is most suitable in georgettes, chiffons and crepes.

The Enka brand was recently launched by Indian Rayon here at a fashion show titled "from plantation to panache". Ms. Archana Kochhar renowned designer showcased her collection "Chokhi" - inspired by the art of Rajasthan's historical architecture. Actor Soha Ali Khan graced the occasion.

Talking about the benefit of this manufacturing set up in India, Mr. Lalit Naik, Deputy Managing Director of ABNL said: "The production of yarn on Enka machines would give an edge to the Indian Rayon business and also give flexibility to customers in procuring the Enka branded yarn from Indian plant."

The Enka branded yarn, he hoped, would not only add to the prosperity of the value chain in the future but also bring about a change in the Indian fashion scenario in terms of lustre, shine, fluidity of fabrics and make the whole industry a little more colourful.

Dwelling upon the history of Indian VFY industry, Mr. Naik informed that VFY business was started within the Aditya Birla Group in the 1960s. Mr. Aditya Birla at that point in time harboured the hope that VFY business would survive all troubles and challenges over the next few years and few decades. However, Mr. Birla never dreamt that the business would be so challenging.

Stating that in the field of viscose for ever there are challenges from competitive material like polyester, nylon among others, Mr. Naik pointed out that for a yarn like VFY to survive, it has to do
something special to meet the needs of the customers and satisfy the ever increasing demands of the customers.

It has been a great effort on our part to keep ourselves competitive. Of the 8 companies who were in the VFY over the years in India, only 3 have survived and all 3 belong to the Birla Group, he informed and added that the reason behind the survival was integration from pulp to the product.

"Aditya Birla Group is today, the world's largest producer of viscose staple fibre. We have great presence in the pulp business. VFY is extension of that business though it belongs to the upper
end of the business," he informed.

Over the last few years, we have had some challenges in particular and these challenges emanated out of imports from China, Mr. Naik said and pointed out that Chinese have clearly dominated the manufacturing scene in all areas and viscose was no exception.

Over the last 10 years, the Chinese have increased their capacities manifold and have tried to dominate the markets all over the world and this has lead to shrinking of the viscose industry in Europe, USA and in India. Despite the Chinese onslaught, Aditya Birla is the largest producer of VFY as a group in the world, Mr. Naik said with pride and emphasised that the group was doing everything possible to keep itself unchallenged in the VFY business.

Expressing confidence, Mr. Naik opined that the new and unique spool spun yarn from Veraval plant would definitely change the face of VFY industry in India.

Dr. Bir Kapoor, President and Unit Head of Indian Rayon, noted that with the growing demand of superfine fabrics in India, especially in women's apparel and saris, Indian Rayon would be able to entrench its VFY more intensely into discerning markets.

He informed that the Indian market over past decade has been shifting towards super finer deniers and as VFY manufacturer, Indian Rayon has been offering products which supports this market trend.

Setting up unique spool spun production facilities in India in order to bring superfine denier yarns to Indian market has been a challenging and satisfying experience, Dr. Kapoor said.

Mr. Shailendra Pandey, Vice President, Marketing at Indian Rayon, informed that Enka yarn has uniform cross sectional properties, high tensile strength, uniform elongation, high brightness
and whiteness properties, in addition to the well-established properties of viscose filament yarn having high lustre and colour brilliance, extreme comfort, skin-friendly, soft and smooth feel, unique drape and fluidity.

Though manmade to suit diverse textile specifications, this has its origin in cellulose drawn from wood pulp and hence is 100% natural and bio-degradable, he informed.

Ms. Archana Kochhar said: "I have used fabrics made from viscose filament yarns. The fabric is a delight to work with especially for the feel and the fall in the superfine fabrics".